CDP / CRM / EMP
We track no personally identifiable information at PA, but retailers can easily map PA's random generated and anonymized customer IDs to their own internal customer information management tables.
The PA Customer ID (PAC) is stored in the Local Storage of your browser. Retailers can retrieve the attribute by entering the following command in the console: window.patutil.paLocalStorage.configData.c
1:1 PERSONALIZATION
Our endpoints return easy to ingest, filter and render Product IDs specific to every single unique Customer ID meaning you can achieve 1:1 communication and relevancy across retargeting channels from email to social, to app and beyond.
PA Products