PA enables retailers to scale sponsored product placement without the need for extensive rules and manual approvals.
Personalization delivers 4x more ad revenue as compared to rules-based approaches like Citrus and Promote.
Customers are recommended relevant sponsored products that suit their shopping intent and/or evolving basket mix.
AB testing ensures conversion rates are never impeded by supplier sponsorship.
Brands automate access to in-market shoppers, promote products in competitive context and measure performance from Share of Voice (+30%) to ROAS (~16.4x) with closed loop analytics.