Reinventing The Product Internet
Building the next generation of the Consumer Web through intuitive eCommerce
Products
Item Orientated Personalisation
Personalisation
State of the art behaviour led collaborative filtering, natural language processing and computer vision technology combine to deliver best-in-market product recommendations
Inventory Optimisation
87% of in-store shopping journeys begin online, online browsing and demand signals offer unprecedented inventory demand planning
Omnichannel
Cross channel applications range from email to in-store point of sale
Visual Search
Video
What We’ve Been Up To
scalable and accurate
Get Everything You Need With PA
Strictly scalable automation.
Each technology Particular Audience builds will never rely solely on manual rules, human hunch or hypothesis. Every customer interaction is decided by massive data, context aware algorithm tailoring and decision systems grounded in cutting edge artificial intelligence.
We are uniquely placed to help our clients capitalise on retail’s ever changing climate.
Commitment
What You Get
Mobile First
Full Customization
Fully Managed
3rd Party Integrations
Updates & Fixes
Proactive Reporting
24hr Support
Built In Analytics
“promising start indeed!”
Promoting own brand, high margin items while being relevant to our customers is a big win.
“PA were super pro-active”
To have a solution you can literally drop into tag manager that generates ROI so quickly was unbelievable.
“a simple Copy and paste integration has delivered a huge 49x ROI”
Particular Audience was a great addition to our massive Black Friday sale, I was impressed with the responsiveness and accuracy of the recommendations.
Fully Responsive
Built For & Tested on All Major Platforms & Devices
As a lightweight Javascript technology we are completely platform agnostic. We have clients on all major platforms including Shopify, Magento, Salesforce, Hybris and BigCommerce as well as custom built sites and internal systems.
We can be up and running in 4 weeks flat, model training inclusive. Taking you no more than a copy and paste into Google Tag Manager or equivalent, we do absolutely everything else.
Pricing
Choose A Plan That Works For You
We offer performance pricing on a cost per sale basis and fixed fee options too. Just get in touch to explore service tiers and line items for a quote.
Publications
Featured On
COLLABORATIVE FILTERING
Intuition With Behavioural Data
Absolute best in class product and content recommendations are enabled by custom implicit behaviour tracking, completely configurable logic not just optimised for top line revenue but allowing for margin sensitivity and supplier sponsorship boost and bury functionality too.
COMPUTER VISION
Pictures Speak One Thousand Words
Using divisions of computer vision we can calculate the visual similarity of items in your catalogue to power visually similar product recommendations, onsite visual search and the automation of detail classification for retail facing metadata and internal content management.
OMNICHANNEL
Perfect Experience In-Store & Online
Inventory allocation optimisation technology supports stock size depth, ship from store efficiencies and the means to never lose a sale due to out-of-stocks. We use online demand signals to inform optimal allocation planning.
Smart mirrors apply computer vision and collaborative item to item relevancy scores trained online can be used to inform unconvinced customers in the fitting room of better suited alternatives.