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The retail decisioning layer

One system decides what each shopper sees. Most retailers run four or five separate tools.

Search in one tool, recommendations in another, pricing in a third, ads bolted on top — nobody owns the order products appear in, and the margin leaks between them. Particular Audience replaces that patchwork with a single decision: a Unified Decision Engine that scores relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

AFR: Particular Audience Series A Funding

We’re excited to share our feature in Australian Financial Review following Particular Audience’s recent Series A funding announcement.

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Australian Financial Review Exclusive on Particular Audience Series A Funding

Published 11th Jan 2022 by Rochelle Ritchie

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The Australian Financial Review recently covered our Series A announcement with an exclusive feature reporting on EVP and Carthona Capital’s investment in the round.

The Australian Financial Review shares how our machine learning and AI predictive technology helps retailers match in-moment customer intent, using item data and without the need for personal customer data.

As referenced in the article, the mission of Particular Audience matches changing data privacy laws in the EU (GDPR) and the recent and upcoming updates to third-party data tracking, all focused on protecting data privacy for individuals around the world, while focusing on optimising individual customer experience online.

“As a customer, you don’t care so much if you go to a website, and it says ‘hi \[insert name\], welcome back’.”

“You care more that you go onto the website, and it shows you items that you’re actually interested in purchasing that day. And the technology behind that is understanding item-to-item relationships.”

In the interview, EVP partner Daniel Szekely shared EVP’s decision to invest in Particular Audience, recounting how he met our Founder and CEO, James Taylor, and how their professional relationship developed.

“I thought Particular Audience was great, James is great, and what he did well was that he stayed in touch. It’s a textbook case of stakeholder management and relationship management, and now we’ve got a really good relationship.”

Carthona Capital partner Damian Fox also shared his thoughts on the future of the company.

“As Particular Audience continues to scale and release new products at different points of the customer journey, we will see incremental improvements in its underlying machine learning-based predictive intelligence engine, which drives its personalisation products, a sort of network effect”.

To read the full story, check out the feature here.

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Retail Media

Automating supplier sponsorship, retailers can use onsite real estate to generate incremental high-margin revenue and give trusted brand partners direct access to high intent consumers.

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Recommendations

Personalize every single product list for each unique customer using basket and comparison behavior, product images and item metadata.

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Price Beat

2x conversions with real time, MAP compliant competitor price beat technology that guarantees you always have the best price.

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Bundles

Automate product bundles using advanced AI. Drive up to 60% increase in Units Per Transaction, performance pricing available.

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