AOV

Increase Units per Transaction +60%

Easy additions for larger baskets.

AUTOMATED CROSS SELLING

AI Powered Bundles

The #1 driver of increased AOV and basket size, product bundles drive a +30-60% increase in units per transaction

Show bundles in page or trigger popup bundles when 'add-to-cart' is clicked on PDP.

Learn About AI Powered Bundles

SELVE SERVE FILTERING

Control Components Within AI Groupings

Include or exclude any product attribute (or group of attributes), for example only show products of the same colour or brand, or never show products within the same category.

EXPLORE DISCOVERY OS

BOLT ONS

Add-to-Cart Pop-Up

Trigger a bundle of items related to a customers latest item added to cart.

BOLT ONS

Mini-Cart Recs

Shorten the journey to next likely item after a customer tops up their basket.

Bundles

Bundles & Cross Selling in Electronics

digiDirect implemented PA’s technology on its site in the lead-up to last November’s Black Friday sales event. While we initially believed it might take weeks or months for the algorithms to build up sufficient data to improve recommendations, we began to notice changes in customer behavior in December.

People were adding more products into their carts because of the more relevant related product recommendations, and we were getting more items per cart per sale.

This uplift of 30 per cent year-on-year has been especially pleasing as accessories tend to offer slightly higher margins.

BOOK A DEMO Read the CMO Article

Bundles

+32.2%

Lift in Units per Transaction

+14.9%

Lift in Average Order Value

FEATURED IN CMO MAGAZINE

DigiDirect has subsequently seen an uplift of 30 per cent year-on-year, which Haig attributes to people “adding more products into their carts because of the more relevant related product recommendations, and we were getting more items per cart per sale.”

Applicable to Every Vertical

BOLT ONS

Complete The Look

Leverage cross-category bought together data, or even custom application of our visual search stack to nail Complete The Look, automatically and at scale.

Learn More About Visual Discovery

BOLT ONS

Cross-Sell Cross-Category

Improve basket mix, especially with higher margin accessories to optimize for margin mix.

COMBO BUYS

Style Bundles

Bundles can provide for comparable styles, with config for same category too.

Bundles of Chocolates!

Automated bundles are the lowest hanging fruit on any eCommerce website. Growing order values is great but margin efficiency from merchandiser time savings, increased units per transaction and being able to send more items per delivery is an incredible value proposition.

PA managed everything from creative design through to implementation, reporting, and even a comprehensive AB test so the team at Hotel Chocolat only had to approve widgets to go live for a massive sales uplift.

+57.5%

Lift in Units Per Transaction

+12.1%

Lift in Average Order Value

6.1%

Click Through Rate

17.5%

Click Conversion Rate

Bundles in Hobby & Craft

Automated bundles are the lowest hanging fruit on any eCommerce website. That is especially true of the hobbies category with users adding a great deal of bolt-on items to their cart in a never ending sequence of DIY, world-building and gift centric shopping for hobby enthusiasts through the children.

+20.6%

Lift in Average Order Value

12.5%

Total Site Revenue Attributed to Bundles

3.4%

Conversion on Pop-Up Bundles

17.5%

Conversion on In-Page Bundles

How Does Pricing Impact AOV?

Best Prices Grow Baskets

We have even found that our SKU Level Incentives products, namely Price Beat and Best Price Affirmation are actually margin accretive in spite of discounting, growing basket size and attachment rate considerably.

+37.3%

Affirmation Driven Increase in AOV

+9.4%

Discount Driven Increase in AOV

AI POWERED PRODUCT DISCOVERY

Exceptional eCommerce starts here.

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