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DTC boho fashion label (anonymized) — Limited drops, fanatical fans, bigger baskets | Particular Audience

Multi-modal recommendations merged similar-item discovery with cross-sell and style buys on a direct-to-consumer own-brand range.

Limited drops, fanatical fans, bigger baskets

Multi-modal recommendations merged similar-item discovery with cross-sell and style buys on a direct-to-consumer own-brand range.

  • +5.7% Average order value uplift
  • +12.3% Units per transaction uplift
  • 16.7% Click through rate

Releases are limited and the fan base is fanatical, so similar-item discovery carries enduring value long after a drop sells through.

Carousels combined cross-sell with style buys, lifting units per transaction more than order value alone — the signature of a discovery gain rather than a price gain.