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The retail operating system

One engine for every retail decision.

Most retailers run four or five separate tools.

Search in one tool, pricing in another, ads bolted on top — nobody owns the order shoppers see, and margin leaks between them. The Unified Decision Engine governs relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

Start with one surface. Leave the rest of your stack untouched.

Need one thing first? Start with our AI product recommendation engine or AI site search.

Bosch — Gradient boosting in retail media search | Particular Audience

How gradient boosting lifted Bosch on an electronics retailer (+36% SoV, +121% SoC, +11.8% SoS, click position 11.4 → 9.6) without breaking organic relevance or forcing fixed ad slots.

Gradient boosting: how Bosch grew share without breaking relevance

Boosting sponsored products proportional to their organic relevance lifted Bosch's share-of-voice, clicks and sales — and improved average click position — without forcing fixed ad slots or hurting the customer experience.

  • +36% Share of Voice
  • +121% Share of Clicks
  • +11.8% Share of Sales
  • 11.4 → 9.6 Avg click position (faster)

Traditional retail media monetises a handful of fixed sponsored slots at the top of search. That caps supplier participation and — when bids win over relevance — degrades the customer experience for everyone downstream.

Gradient boosting works differently. Sponsored items are lifted proportionally to where they already rank in the organic, personalized relevance curve. A product that's organically rank 6 might surface at rank 3; a product at rank 14 might nudge to rank 9; a product at rank 55 stays buried. The shape of the relevance curve is preserved — just nudged.

Bosch ran gradient-boosted campaigns across the retailer's search results. Share of Voice climbed +36%, Share of Clicks +121% and Share of Sales +11.8% — with average click position improving from 11.4 to 9.6. Customers reached boosted Bosch products faster, not force-fed them.

The strategic point: retail media stops being a slot-rationing problem and becomes a relevance-shaped lift curve where many more suppliers can participate at once — without breaking the substrate that makes the whole system convert.

Boosting sponsored products proportional to their place in organic relevance does two things: it preserves the best customer experience, and it allows a cambrian explosion of supplier participation in retail media without limiting to fixed slots. — Particular Audience, Gradient Boosting briefing