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One engine for every retail decision.

Most retailers run four or five separate tools.

Search in one tool, pricing in another, ads bolted on top — nobody owns the order shoppers see, and margin leaks between them. The Unified Decision Engine governs relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

Start with one surface. Leave the rest of your stack untouched.

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digiDirect — Cross-selling higher-margin accessories at digiDirect | Particular Audience

+32.2% lift in units per transaction and +14.9% lift in average order value from more relevant related-product recommendations.

Cross-selling higher-margin accessories at digiDirect

+32.2% lift in units per transaction and +14.9% lift in average order value from more relevant related-product recommendations.

  • +32.2% Units per transaction
  • +14.9% Average order value

digiDirect introduced Particular Audience recommendations ahead of Black Friday. The retailer reported customers adding more relevant accessories to their carts, an important gain because accessories tend to carry higher margins.

The case-study book reports a +32.2% lift in units per transaction and +14.9% lift in average order value. These are presented as retailer-reported sitewide comparisons, not as the Target controlled-test results that appeared beside this case in older legacy material.

People were adding more products into their carts because of the more relevant related product recommendations. — Haig Kayserian, General Manager, digiDirect