Cross-selling higher-margin accessories at digiDirect

+32.2% lift in units per transaction and +14.9% lift in average order value from more relevant related-product recommendations.

• +32.2% Units per transaction
• +14.9% Average order value

digiDirect introduced Particular Audience recommendations ahead of Black Friday. The retailer reported customers adding more relevant accessories to their carts, an important gain because accessories tend to carry higher margins.

The case-study book reports a +32.2% lift in units per transaction and +14.9% lift in average order value. These are presented as retailer-reported sitewide comparisons, not as the Target controlled-test results that appeared beside this case in older legacy material.

People were adding more products into their carts because of the more relevant related product recommendations. — Haig Kayserian, General Manager, digiDirect