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The retail decisioning layer

One system decides what each shopper sees. Most retailers run four or five separate tools.

Search in one tool, recommendations in another, pricing in a third, ads bolted on top — nobody owns the order products appear in, and the margin leaks between them. Particular Audience replaces that patchwork with a single decision: a Unified Decision Engine that scores relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

digiDirect — AI-powered recommendations and search at digiDirect | Particular Audience

384× return on investment; +17.4% lift in headline metric.

AI-powered recommendations and search at digiDirect

384× return on investment; +17.4% lift in headline metric.

  • 384× Return on investment
  • +17.4% Conversion lift
It just works — and the ROI is hard to argue with. — Haig Kayserian, GM, digiDirect