Particular Audience Particular Audience
Talk to us

The retail decisioning layer

One system decides what each shopper sees. Most retailers run four or five separate tools.

Search in one tool, recommendations in another, pricing in a third, ads bolted on top — nobody owns the order products appear in, and the margin leaks between them. Particular Audience replaces that patchwork with a single decision: a Unified Decision Engine that scores relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

digiDirect — Cross-selling higher-margin accessories at digiDirect | Particular Audience

+32.2% lift in units per transaction and +14.9% lift in average order value from more relevant related-product recommendations.

Cross-selling higher-margin accessories at digiDirect

+32.2% lift in units per transaction and +14.9% lift in average order value from more relevant related-product recommendations.

  • +32.2% Units per transaction
  • +14.9% Average order value

digiDirect introduced Particular Audience recommendations ahead of Black Friday. The retailer reported customers adding more relevant accessories to their carts, an important gain because accessories tend to carry higher margins.

The case-study book reports a +32.2% lift in units per transaction and +14.9% lift in average order value. These are presented as retailer-reported sitewide comparisons, not as the Target controlled-test results that appeared beside this case in older legacy material.

People were adding more products into their carts because of the more relevant related product recommendations. — Haig Kayserian, General Manager, digiDirect