Face the Future — Relevance vs Bid retail media case study | Particular Audience
When Face the Future swapped relevance for bid-led auction logic, ad scale rose 9× but CTR collapsed -87.3% and sitewide conversion fell. The relevance-first proof point.
When Face the Future swapped relevance for bid-led auction logic, ad scale rose 9× but CTR collapsed -87.3% and sitewide conversion fell. The relevance-first proof point.