Personalized recommendations across Life Pharmacy

+23.2% lift in visitor conversion rate; +14.5% revenue per visitor.

• +23.2% Visitor conversion lift
• +14.5% Revenue per visitor

Life Pharmacy used personalized product recommendations to adapt discovery to each shopper rather than serving the same fixed cross-sell sequence to every visitor.

The measured implementation reported a 23.2% lift in visitor conversion rate and a 14.5% lift in revenue per visitor, turning recommendations into a visible revenue line for the retail team.

Recommendations are now a measurable revenue line for us. — Sarah Crawford, Digital Lead, Life Pharmacy