Makita price-match: supplier-funded uplift inside retailer-funded promos

+79.8% customer conversion uplift on eligible Makita SKUs, with supplier-funded price-match cards co-existing with sitewide hardware promotions.

• +79.8% Customer conversion uplift
• +61.3% Click conversion rate uplift
• 97.5% Coverage on monitored SKUs

A leading hardware retailer rolled out supplier-funded price-match cards on eligible Makita power tool SKUs. The coupons were scoped — only the manufacturer-approved SKU list could trigger a match — and funded by Makita's trade marketing budget rather than retailer margin.

Customer conversion lifted +79.8% on participating items, with click conversion rate up +61.3% and 97.5% coverage on the monitored SKU list. Crucially, the supplier-funded mechanic ran alongside the retailer's own site-wide hardware promotions without collision: shoppers in a category-wide sale still saw the Makita-funded price-match where eligible.