PVH Group (Tommy Hilfiger) — Mixed-basket merchandising at PVH | Particular Audience
+403% increase in mixed baskets (shoes + accessories).
Mixed-basket merchandising at PVH
+403% increase in mixed baskets (shoes + accessories).
- +403% Mixed-basket lift
PVH Group used visual similarity and bundle relationships to connect Tommy Hilfiger footwear with relevant accessories across category boundaries.
The measured implementation reported a 403% increase in mixed baskets containing shoes and accessories, showing how style-led discovery can move the composition of an order rather than only the next click.
We didn't expect cross-category baskets to move this fast. — Head of eCommerce, PVH Group