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The retail decisioning layer

One system decides what each shopper sees. Most retailers run four or five separate tools.

Search in one tool, recommendations in another, pricing in a third, ads bolted on top — nobody owns the order products appear in, and the margin leaks between them. Particular Audience replaces that patchwork with a single decision: a Unified Decision Engine that scores relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

PVH Group (Tommy Hilfiger) — Mixed-basket merchandising at PVH | Particular Audience

+403% increase in mixed baskets (shoes + accessories).

Mixed-basket merchandising at PVH

+403% increase in mixed baskets (shoes + accessories).

  • +403% Mixed-basket lift

PVH Group used visual similarity and bundle relationships to connect Tommy Hilfiger footwear with relevant accessories across category boundaries.

The measured implementation reported a 403% increase in mixed baskets containing shoes and accessories, showing how style-led discovery can move the composition of an order rather than only the next click.

We didn't expect cross-category baskets to move this fast. — Head of eCommerce, PVH Group