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PVH Group (Tommy Hilfiger) — Mixed-basket merchandising at PVH | Particular Audience

+403% increase in mixed baskets (shoes + accessories).

Mixed-basket merchandising at PVH

+403% increase in mixed baskets (shoes + accessories).

  • +403% Mixed-basket lift

PVH Group used visual similarity and bundle relationships to connect Tommy Hilfiger footwear with relevant accessories across category boundaries.

The measured implementation reported a 403% increase in mixed baskets containing shoes and accessories, showing how style-led discovery can move the composition of an order rather than only the next click.

We didn't expect cross-category baskets to move this fast. — Head of eCommerce, PVH Group