Retail Media: Challenger vs Incumbent | Particular Audience
Interactive case study comparing Sponsored Product and Sponsored Search performance across 8 brands on a Particular Audience Retail Media Network.
Challenger vs Incumbent: how two suppliers won the same RMN
Eight anonymized pet-retail brands, two ad-set types, two playbooks. Challengers won efficiency; incumbents won scale.
- 127× Peak challenger ROAS
- $65k Incumbent sponsored revenue
- +182% CTR vs Skai benchmark