See Similar turns a dead end into the next click

Shopper-led similarity buttons on listing, search and recommendation carousels — including a next-best-item route out of out-of-stock size variants.

• 60.1% Click through rate
• 2.5% Click conversion rate

See Similar buttons were added to listing pages, search results and product recommendation carousels, letting shoppers pivot to visually similar items in the moment rather than backing out to a category page.

The largest single gain came from out-of-stock size variants. Where a shopper hit an unavailable size, the button filtered to the next best available item, converting sessions that would otherwise have ended at the stockout.