Shopify bikes retailer (head-to-head A/B) — One Shopify bikes retailer, 590,878 visitors: PA won every K | Particular Audience
25-day 50/50 split between the incumbent search SaaS and Particular Audience on a single Shopify bikes retailer. PA won AOV, CTR and revenue per visitor.
One Shopify bikes retailer, 590,878 visitors: PA won every KPI head-to-head
25-day 50/50 split between the incumbent search SaaS and Particular Audience on a single Shopify bikes retailer. PA won AOV, CTR and revenue per visitor.
- +8.0% Average order value (A$241.82 vs A$223.89)
- +8.9% Search clickthrough rate (63.36% vs 58.20%)
- +11.1% Revenue per visitor (A$3.17 vs A$2.85)
- 100% Win chance on CTR (significant result)
A single Shopify bikes retailer ran a 25-day, 50/50 split-traffic test on Shoplift between the incumbent search SaaS (control) and Particular Audience's adaptive transformer search (variant B). 590,878 visitors were tested across all devices, new and returning, all audiences — January 9 to February 3, 2026.
Test 1 — Average order value: incumbent A$223.89 vs PA A$241.82, a +8.0% lift in favour of PA with a 92.8% win chance. Revenue: A$849,651.27 (incumbent) vs A$926,642.83 (PA) across 3,795 and 3,832 orders respectively.
Test 2 — Search clickthrough rate: incumbent 58.20% (173,562 / 298,199) vs PA 63.36% (185,435 / 292,679), a +8.9% lift with 100% win chance — Shoplift declared this a significant result and recommended implementing PA.
Test 3 — Revenue per visitor: incumbent A$2.85 vs PA A$3.17, a +11.1% lift with a 97% win chance on the mid-test snapshot (18 days, 8 hours, 456,643 visitors) and continued to trend up through the full duration.
Every headline KPI moved in PA's favour without rule rewrites, synonym management or merchandiser intervention — installed in one click on Shopify.