The Blue Space — Discovery for a high-consideration bathroom retailer | Particular Audience
Custom-filtered AI bundles delivered +27.5% post-click AOV and +17.6% units per transaction versus sitewide.
Discovery for a high-consideration bathroom retailer
Custom-filtered AI bundles delivered +27.5% post-click AOV and +17.6% units per transaction versus sitewide.
- +27.5% Post-click AOV vs sitewide
- +17.6% Post-click units per transaction vs sitewide
- 11.2% Click through rate
- 21.2% Click conversion rate
The Blue Space used customizable filters to keep every generated bundle aligned with its core product offer and margin targets while the model learned from live purchase behavior.
The source deck reports post-click results versus the sitewide benchmark. They describe the performance of shoppers who engaged with the module, not a randomized holdout uplift.
PA replaced our previous personalization stack outright. — Joshua Mammoliti, Founder & CTO, The Blue Space