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The retail decisioning layer

One system decides what each shopper sees. Most retailers run four or five separate tools.

Search in one tool, recommendations in another, pricing in a third, ads bolted on top — nobody owns the order products appear in, and the margin leaks between them. Particular Audience replaces that patchwork with a single decision: a Unified Decision Engine that scores relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

The Warehouse Group (TWG) — 5 weeks from signature to live across The Warehouse and Noel | Particular Audience

Hyper-relevant sponsored placements lifted SPA CTR +126% and Banner CTR +91% across two TWG banners.

5 weeks from signature to live across The Warehouse and Noel Leeming

Hyper-relevant sponsored placements lifted SPA CTR +126% and Banner CTR +91% across two TWG banners.

  • +126.1% Sponsored Product CTR (NL + TW)
  • +90.9% Banner CTR (NL + TW)
  • 3.35× ROAS (Noel Leeming)
  • 4.50% Sponsored Product CCR

TWG had struggled to integrate prior vendors and needed a partner that could deliver hyper-relevant sponsored product placements across PDP, PLP and search results, plus rich media display, on two distinct retail banners.

Particular Audience went live in five weeks across both The Warehouse and Noel Leeming. Sponsored Product CTR climbed +126.1%, Banner CTR +90.9%, and Sponsored Product CCR settled at 4.50%. On Noel Leeming alone, ROAS reached 3.35×.

Self-serve campaign creation, automated placements by conversion goal, and the option to choose algorithm and slot position freed ad-ops from manual scheduling work.

PA offered 'too good to be true' — 5 weeks from signature we went live. — The Warehouse Group, Retail Media team