The Warehouse Group (TWG) — 5 weeks from signature to live across The Warehouse and Noel | Particular Audience
Live in five weeks across The Warehouse and Noel Leeming, with SPA CTR +126% and Banner CTR +91%. One year from launch, sponsored product revenue was up 43% year over year with PA.
5 weeks from signature to live across The Warehouse and Noel Leeming
Live in five weeks across The Warehouse and Noel Leeming, with SPA CTR +126% and Banner CTR +91%. One year from launch, sponsored product revenue was up 43% year over year with PA.
- +126.1% Sponsored Product CTR (NL + TW)
- +90.9% Banner CTR (NL + TW)
- 3.35× ROAS (Noel Leeming)
- 4.50% Sponsored Product CCR
One year from launch
+43% Sponsored product revenue year over year
One year from launch, sponsored product revenue was up 43% year over year with Particular Audience.
Reported year-over-year revenue growth; a separate follow-up outcome, not a controlled uplift test or part of the initial launch metrics.
TWG had struggled to integrate prior vendors and needed a partner that could deliver hyper-relevant sponsored product placements across PDP, PLP and search results, plus rich media display, on two distinct retail banners.
Particular Audience went live in five weeks across both The Warehouse and Noel Leeming. Sponsored Product CTR climbed +126.1%, Banner CTR +90.9%, and Sponsored Product CCR settled at 4.50%. On Noel Leeming alone, ROAS reached 3.35×.
Self-serve campaign creation, automated placements by conversion goal, and the option to choose algorithm and slot position freed ad-ops from manual scheduling work.
PA offered 'too good to be true' — 5 weeks from signature we went live. — The Warehouse Group, Retail Media team