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The retail decisioning layer

One system decides what each shopper sees. Most retailers run four or five separate tools.

Search in one tool, recommendations in another, pricing in a third, ads bolted on top — nobody owns the order products appear in, and the margin leaks between them. Particular Audience replaces that patchwork with a single decision: a Unified Decision Engine that scores relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

Improve Conversion Rate Case Studies

Case studies where better search relevance and personalization converted more of the same traffic.

CRO

Convert +10% to +300% More

Be the best deal with real time behavioural triggers, personalized recommendations, price transparency and incentives.

LOYALTY & INCENTIVES

Build Trust, Be The Best Price

Be the best deal with real time behavioural triggers, transparency and incentives:

Real-time price beat / price match / price affirmation not only converts PDP visitors at an ~80-300% increment; but retains them with enduring trust and loyalty.

Trigger SKU level incentives based on stock levels or indecisive customer behaviour.

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INTUITIVE DISCOVERY

Right Product, Right Customer, Right time.

Make discovery as intuitive as Spotify continues a playlist. Delight with frictionless user experience.

Adaptive Transformer Search improves search revenue by ~30% on legacy keyword search engines through machine intelligent understanding of intent and better relevance in results.

Dynamic Listing pages adapt in real time as a browser's preference evolve.

Similar Item discovery done correctly can rescue site abandonment when size depth or other issues prevent conversion on initial consideration items.

Effective Similar Item Discovery Reduces Bounce Rates

CONTEXTUAL DISCOVERY

Enable Discovery Mid-Flow

Convert customer engagements into sales, using our Visually Similar Search 'VSS' and Visual Similar Recommendations 'VSR' to surface visually similar items in milliseconds.

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ALTERNATIVE ITEM DISCOVERY

Convert Out-of-Stocks

Turn any dead end into a discovery opportunity. In this example we include a 'See Similar' call to action alongside out of stock items, prevalent in items with size variability.

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AI POWERED PRODUCT DISCOVERY

Exceptional eCommerce starts here.

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