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The retail decisioning layer

One system decides what each shopper sees. Most retailers run four or five separate tools.

Search in one tool, recommendations in another, pricing in a third, ads bolted on top — nobody owns the order products appear in, and the margin leaks between them. Particular Audience replaces that patchwork with a single decision: a Unified Decision Engine that scores relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

Furniture & Homeware Case Studies

How furniture and homeware retailers handle long consideration cycles with visual similarity and room-level bundling.

CASE STUDIES BY VERTICAL

Furniture & Homeware

Explore use cases, results and get ideas from some of the top brands in your vertical.

MULTI-MODAL RECOMMENDATIONS

AB Test vs. Algolia Recommend

Cotswold Co left Particular Audience as a client after nearly 3 years of working together, their search vendor (Algolia) had moved into product recommendations presenting an opportunity to consolidate vendors.

Cotswold Co ran an AB test between Algolia and Particular Audience a few months later to be sure of their decision.

The test proved that Particular Audience delivered a massive +36.6% relative revenue uplift vs Algolia worth over £100k in monthly sales.

MULTI-MODAL RECOMMENDATIONS

+36.6%

Increase in Revenue

+23.4%

Increase in Conversion

+6.1%

Increase in Average Order Value

+47.9%

Higher Engagement Rate

MULTI-MODAL RECOMMENDATIONS

API Recommendations

Ambiente Direct HQ'd in Munich put Particular Audience's recommendations APIs to the test with stellar results including a +122% increase in ARpV.

Initially starting with desktop product page, mobile homepage and wishlist panels, mobile listing page panels rolled out to shoppers, followed by desktop listing page, homepage and wishlist panels. The use of diverse recommendation tactics across the funnel and across devices saw click through rate engagements climb from 6.7% to 10.6% in 6 months, and click conversion rate from 2.2% to 3.6% over the same period.

MULTI-MODAL RECOMMENDATIONS

+107%

Uplift in Post-Impression Conversion Rate

+7.1%

Increase in Average Order Value

+122.4%

Uplift in Post-Impression Revenue per Visitor

+5.7%

Increase in Units per Transaction

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White Globe Support: Data & AI Solutions to Conversion, Basket Size and Retail Media Growth

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