Beauty product search and discovery

Organise discovery around explicit product attributes, variants and shopper preferences. Keep shade, formulation and intended use clear, and avoid turning an inferred preference into an unsupported product claim.

## Structure the product information Maintain the fields needed to distinguish formulations, sizes, shades and product families. Preserve the source and review process for ingredients and brand-supplied claims. Unknown information should remain unknown rather than becoming a guessed filter value.

## Separate discovery from advice Use product discovery to help a shopper explore documented attributes and preferences. Do not convert search or recommendation copy into a diagnosis or a promise that a product will treat a condition.

## Make replenishment and substitution deliberate A repeat purchase should identify the intended product and variant. A substitute should explain the relevant similarities without claiming identical performance. Test what happens when a shade or pack size disappears from the catalogue.

## Review paid and organic results together For sponsored placements, check the same product eligibility and attribute rules that apply elsewhere. Evaluate relevance, shopper behaviour and commercial outcomes together, with the campaign and experiment context recorded.