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AI for search, personalisation and retail media

A different store for every customer.

Bring what each shopper wants together with what your business needs.

Search, recommendations, retail media and promotions across your digital store and AI shopping experiences.

Hotel Chocolat — UX-led personalization at Hotel Chocolat | Particular Audience

+57.5% lift in units per transaction and +12.1% lift in average order value from tested bundle placements.

UX-led personalization at Hotel Chocolat

+57.5% lift in units per transaction and +12.1% lift in average order value from tested bundle placements.

  • +57.5% Units per transaction
  • +12.1% Average order value
  • 6.1% Click through rate
  • 17.5% Click conversion rate

Bundle experience measured through a comprehensive A/B test described in the source case-study book.

Hotel Chocolat used automated bundle placements to increase basket depth while reducing the merchandising effort required to keep gift and chocolate combinations current.

Particular Audience handled design, implementation, reporting and A/B testing. The source reports +57.5% units per transaction, +12.1% average order value, 6.1% CTR and 17.5% click conversion.

PA is a core part of our CRO toolkit. — Giovanna Rita, UX and CRO Manager, Hotel Chocolat