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Whittard of Chelsea — Search and recommendations at Whittard | Particular Audience

Bundle-attributed site revenue rose from 2.2% to 4.58% over five months, with 8.7% CTR and 19.9% click conversion.

Search and recommendations at Whittard

Bundle-attributed site revenue rose from 2.2% to 4.58% over five months, with 8.7% CTR and 19.9% click conversion.

  • 2.2% → 4.58% Bundle-attributed site revenue over five months
  • +108% Increase in attribution
  • 8.7% Click through rate
  • 19.9% Click conversion rate

Whittard used automated bundles to reduce manual merchandising while expanding the contribution from gifting and complementary products.

The source reports a rollout trend: bundle-attributed site revenue increased from 2.2% to 4.58% over five months. Engagement reached 8.7% CTR and 19.9% click conversion, with higher CTR noted during peak Christmas trade.