How to Monetise Ecommerce Site Search Without Hurting Conversion | Particular Audience
Turn search results into retail media inventory with sponsored search ranked on relevance, plus search retargeting across the site.
How to monetise your ecommerce site search
Monetise site search by letting brands sponsor relevant products in search results, ranked together with organic results so relevance stays high. Add brand-funded placements for high-intent queries and retarget recent search intent on other pages. Search shoppers are already close to purchase, which makes these placements valuable to brands when they stay useful to shoppers.
Sponsored search
Brands bid on relevant queries; the engine only shows sponsored products that fit the query.
Search retargeting
Carry a shopper's recent search intent to listing, product and basket pages, with frequency caps and purchase exclusions.
Protect conversion
Limit sponsored slots, label them clearly and monitor search conversion alongside ad revenue.
How Particular Audience does it
Frequently asked questions
Will ads in search annoy shoppers?
Irrelevant ads will. Ranking sponsored and organic results together on relevance keeps search useful.
Related guides
- How do sponsored products work on a retailer's site?: Sponsored products are brand-funded listings in search and category results. How bidding, relevance ranking and measurement work.
- Vector search vs keyword search: what's the difference for ecommerce?: Keyword search matches words; vector search matches meaning. Why that matters for long, descriptive and conversational shopper queries.