Step-by-step guides for the jobs retail and ecommerce teams take on most often.

• How to reduce zero-result searches on your ecommerce site: Five steps to find, fix and prevent zero-result and near-zero-result searches, from query logs to meaning-based search.
• How to launch a retail media network: Steps to launch onsite retail media: size the opportunity, choose formats, set relevance rules, onboard brands and prove results.
• How to measure retail media incrementality: Use holdout groups to separate sales caused by retail media from sales that would have happened anyway, and report brand halo.
• How to monetise your ecommerce site search: Turn search results into retail media inventory with sponsored search ranked on relevance, plus search retargeting across the site.
• How to evaluate your ecommerce site search: Test site search relevance with a fixed query set, graded results and head-to-head comparisons, including LLM-as-a-judge grading.
• Increase sponsored-search fill rate on long-tail queries: Diagnose sponsored-search coverage by query, traffic and failure reason. Separate relevance gaps, advertiser demand, budgets and delivery before increasing fill.
• Audit ecommerce search merchandising rules: Find conflicting search boosts, outdated pins and global rules. Use a practical audit to protect shopper intent while keeping merchandising decisions measurable.
• Build or buy ecommerce search? A three-year cost model: Compare the full cost of building or buying ecommerce search: engineering, infrastructure, data, merchandising, measurement and migration over three years.
• Ecommerce search migration checklist: test, switch and roll back: Plan an ecommerce search migration with catalogue and event parity, query evaluation, a controlled release and explicit rollback criteria for your team.
• Store-specific grocery search: stock, assortment and availability: Design grocery search around store assortment, local offers and stock freshness. Explore a worked data model, changed-store behaviour and availability checks.
• How to measure supplier-funded promotion incrementality: Separate the effect of an offer from paid visibility. Plan holdouts, calculate incremental orders and reconcile supplier funding, fees and contribution.
• Why retail media campaigns underspend: a diagnostic checklist: Find why retail media campaigns underspend. Check status, eligible products, budgets, bids, pacing and delivery before changing campaign settings.
• Retail media billing and reconciliation checklist: Reconcile retail media bookings, delivery, billable amounts, invoices and cash. Use a worked example with clear owners for credits, makegoods and disputes.
• Sponsored recommendations on product pages: similar, complementary and bundle placements: Design sponsored product-page recommendations for alternatives, accessories and complements. Define eligibility, compatibility, billing and measurement.
• Store-level availability in retail media: avoid advertising unavailable products: Design sponsored-product eligibility around store, fulfilment and stock freshness. Define stale-data behaviour, campaign permissions and delivery checks.
• Exact SKU and part-number search alongside semantic search: Test exact SKUs, model numbers and descriptive product queries together. Use a labelled fixture to expose identifier collisions, false matches and weak retrieval.
• Product recommendations for new products with no sales history: Handle recommendation cold start for new products, shoppers and sites. Compare catalogue evidence, images, contextual signals and carefully measured fallbacks.
• Dietary and attribute search in grocery: enforcing shopper constraints: Design grocery search with verified dietary attributes, explicit exclusions and careful missing-data handling. Separate semantic relevance from eligibility.
• Compatible accessory recommendations for electronics retailers: Build accessory recommendations around verified product compatibility, clear evidence and useful basket context. Explore a data model and practical test fixtures.
• How to make Shopify metafields searchable: Map Shopify product and variant metafields, sync the right data and test search and facets with examples for materials, specifications and compatibility.
• Price matching vs dynamic pricing vs price affirmation: Compare public repricing, policy-approved price matching and evidence-based price affirmation. Choose the right action with a practical retail decision matrix.
• Sync retail media campaigns with live promotions: Design a promotion-feed contract for retail media with product scope, effective dates, funding controls, expiry behaviour and reconciliation keys.
• Programmatic ecommerce landing pages without duplicate or empty pages: Build useful ecommerce collection pages with clear demand, valid assortments, unique guidance, controlled facets, canonical rules and retirement decisions.
• How to A/B test ecommerce search and recommendations: Design credible tests for search and recommendations: randomisation, sample size, exposure, uncertainty and commercial guardrails, with clear decision rules.

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