What is agentic retail media? | Particular Audience
Agentic retail media is advertising that runs inside AI agents and assistants which act for shoppers: finding, comparing, reordering or swapping products..
What is agentic retail media?
Agentic retail media is advertising that runs inside AI agents and assistants which act for shoppers: finding, comparing, reordering or swapping products. Sponsored products enter the agent's answer only when they fit the task, and they are labelled.
Why agents change retail media
An agent might build a basket, reorder groceries or pick a replacement. Each choice is a decision point where a relevant brand can be offered, but the agent shows few options, so relevance matters more than on a results page.
What stays with the shopper
Agents propose; shoppers approve. Substitutions and reorders need consent and approval before anything changes.
Where to start
Begin with one surface, such as the onsite assistant, using Sponsored Prompts and existing Sponsored Products campaigns.
Run it with Particular Audience
Sponsored Prompts runs on Adaptive Transformer Search and the open-source ATS MCP server. Advertisers pick products or a collection; each item surfaces automatically, labelled, in chats, prompts and AI searches where it scores highly.
Sources
- Adaptive Transformer Search MCP server (GitHub), checked 2026-10-25
How Particular Audience does it
- Sponsored Prompts
- Sponsored Products
- Adaptive Transformer Search
- Agentic commerce
- Replenishment and Substitution
Frequently asked questions
Can an agent buy a sponsored product without asking?
It should not. Reorders and swaps need the shopper's approval, and PA does not run checkout.
Is agentic retail media live today?
Retailers can run sponsored products inside their own assistants now; device scenes such as fridges and glasses depend on the retailer's own integrations.
Related guides
- Sponsored products in agentic and conversational AI: How retailers run sponsored products inside their own AI assistant, ChatGPT app or Claude connector: relevance-first ranking, labelling, CPM and CPC pricing, pacing and holdout measurement.
- Retail MCP product search with Adaptive Transformer Search: Connect Adaptive Transformer Search to ChatGPT, Claude and onsite assistants through PA's open-source MCP server, with retailer-controlled ranking and checkout.
- What are sponsored prompts?: Sponsored prompts are a retail media format for AI conversations. When a shopper asks a retailer's assistant, voice service or AI search for something,.
- What is conversational commerce advertising?: Conversational commerce advertising places sponsored products inside chat and voice shopping conversations. The ad is a product in the answer, chosen.