Retail media and ecommerce search questions, answered | Particular Audience
Plain answers to the questions retailers ask about retail media networks, sponsored products, onsite media and vector search.
Short, direct answers to the questions retail and ecommerce teams ask when evaluating retail media and product discovery.
- What is a retail media network?: A retail media network lets brands advertise on a retailer's own site and channels using the retailer's shopper data. How it works and what it needs.
- What is the difference between onsite and offsite retail media?: Onsite retail media runs on the retailer's own site; offsite uses retailer data to reach shoppers elsewhere. How each works and when to use it.
- How do sponsored products work on a retailer's site?: Sponsored products are brand-funded listings in search and category results. How bidding, relevance ranking and measurement work.
- Vector search vs keyword search: what's the difference for ecommerce?: Keyword search matches words; vector search matches meaning. Why that matters for long, descriptive and conversational shopper queries.
- How should a retailer choose a retail media platform?: The questions to ask when choosing a retail media platform: relevance, formats, brand buying tools, measurement, billing and ownership.
- How many sponsored products should search results show?: Find the right sponsored-product density with a controlled test. Measure media income, commerce contribution, relevance and displacement on the same scorecard.
- Similar products vs frequently bought together: which belongs where?: Choose recommendation logic for comparison, accessories, baskets and repeat purchase. See where similar products and frequently bought together each belong.
- One app for Shopify search, recommendations and bundles: what can you consolidate?: Review your Shopify app stack by task, not app count. Compare search, recommendations and bundles while preserving specialist checkout and cart needs.