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The retail decisioning layer

One system decides what each shopper sees. Most retailers run four or five separate tools.

Search in one tool, recommendations in another, pricing in a third, ads bolted on top — nobody owns the order products appear in, and the margin leaks between them. Particular Audience replaces that patchwork with a single decision: a Unified Decision Engine that scores relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

mRoutes — Governed Listing Pages at Catalogue Scale

Turn catalogue structure, existing feed collections and brand attributes into governed listing-page families with the right products, refinements and merchandising controls attached—then extend authorised pages with Promotion Hub video, rich media and placements.

Turn catalogue structure, existing feed collections and brand attributes into governed listing-page families with the right products, refinements and merchandising controls attached—then extend authorised pages with Promotion Hub video, rich media and placements.