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The retail operating system

One engine for every retail decision.

Most retailers run four or five separate tools.

Search in one tool, pricing in another, ads bolted on top — nobody owns the order shoppers see, and margin leaks between them. The Unified Decision Engine governs relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

Start with one surface. Leave the rest of your stack untouched.

Need one thing first? Start with our AI product recommendation engine or AI site search.

Retail Media Cam Podcast — Watch & Listen | Particular Audience

Retail Media Cam, hosted by James Taylor: live sessions from MAD//Fest and MAD//North, masterclasses and guest interviews on retail media, AI search and MCP. Watch on YouTube or listen on Spotify.

Retail Media Cam: Your backstage pass to the retail media industry. Hosted by James Taylor, Founder & CEO, Particular Audience. Watch on YouTube or listen on Spotify.

Retail Media Cam is the podcast from Particular Audience founder James Taylor: exclusive interviews with industry leaders, live sessions from the biggest stages, and practical deep dives on launching and scaling retail media networks — and why the industry is shifting to AI, automation and hyper-personalised experiences.

Retail Media's AI Reset — live from MAD//Fest London 2026 — James Taylor & Beth Smith, Particular Audience. Recorded on the Retail Media Evolved stage: why retailers must own the ranking layer as AI agents become a storefront.

Retail Media: From Segments to Signals — live from MAD//North 2026 — James Taylor, Beth Smith & Dave Trolle (Face the Future), 11 Mar 2026. Online beauty retailer Face the Future joins PA on stage with a data-rich case study on relevance and automation in retail media.

How to Launch a Retail Media Network — a masterclass — James Taylor & Beth Smith, Particular Audience, 3 Oct 2025. Retail media is easy to launch but hard to land. A blunt, data-packed masterclass drawn from networks in Australia, the UK and Denmark.

Adaptive Transformer Search: large language models in eCommerce search — Particular Audience, 8 May 2025. How vector embeddings, vertical-tuned models and adaptive reinforcement learning fix long-tail and zero-result search.

Retail MCP: how AI assistants shop — Particular Audience, 7 May 2025. An overview of PA's 29-page whitepaper on Model Context Protocol for retail, and why it beats browser-based agents.

Sean Crawford — Coalition Retail Media, customer centricity & all about SMG — Sean Crawford, 12 Mar 2025. Coalition retail media, putting the customer at the centre, and an inside look at SMG.

Colin Lewis — the language of marketing effectiveness — Colin Lewis, Retail Media Works, 27 Feb 2025. The award-winning marketer and Internet Retailing editor on incrementality, how brands grow and why trade money moves into retail media.

Lauren Livak Gilbert — the Digital Shelf Institute: what retailers don't know — Lauren Livak Gilbert, Digital Shelf Institute. What retailers don't know about the digital shelf, from the Digital Shelf Institute.

Steve Gray — How Brands Grow: what marketers don't know — Steve Gray. How Brands Grow thinking applied to retail media — and what marketers often miss.

YouTube playlist · Spotify