AI Powered Retail Media

Hyper-Personalized Retail Media

Triple engagement rates, double onsite inventory and grow ad revenue 4-10x

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HIGH MARGIN

Enabling Retailers to Launch Ad-Networks

Particular Audience is the first high-tech retail media platform, uniquely capable of powering both organic and sponsored placements through advanced AI and machine learning.

Hyper-personalization guarantees an optimal customer experience and eliminates the glass ceiling in traditional retail media platforms.

Launch / Grow RMN

ENGAGEMENT

+182% Outperformance vs. Skai's Benchmark Data

The impact of Particular Audience's technology on retail media is profound. While the global average clickthrough rate (CTR) for retail media advertising stands at 0.39%, Particular Audience's AI-powered retail media solutions achieve an impressive 1.1% CTR—a staggering +182% improvement vs. market.

This remarkable performance underscores the effectiveness of Particular Audience's AI in optimizing retail media campaigns.

AUTOMATION

Automated Personalization

We built AI-first retail media at Particular Audience—where ads are placed based on predicted intent, not just keywords. That’s why our partners see 4x better performance over traditional keyword-first platforms, and can expand across materially more inventory without impacting customer experience.

There is only one retail media platform in the world that competes (and wins) in organic site search and personalisation, as well as in onsite retail media technology—this is the standard for automated relevance.

RICH MEDIA

Captivate & Convert New Audiences

Sell rich media, shoppable video and personalized banner display to advertisers. Experiment with novel ad formats, custom on request.

Choose between Fixed Tenancy (Cost per Hour), Open Auction (Hybrid), Keyword / Segment Targeting (Bid), and Personalized (Relevance) AdSet Strategy types. Fixed or Performance (CPA, CPC, CPM) pricing options available.

How Does PA Increase Advertiser Adoption?\\ \\ Toggle

Particular Audience will increase advertiser adoption by an average of +60%, through technological and operational efficiency gains.

Ease of use bolsters self-service usability through automated campaign deployment and faster time to results.

Hyper-personalization creates unique search and discovery experiences for customers, meaning more advertisers get to target appropriate shoppers with less wasteful ad delivery.

How Does PA Increase Customer Engagement?\\ \\ Toggle

Particular Audience engagement rates are 158% greater than benchmark. This is born of AI-powered hyper-personalization that understands customer context, behavior and intent.

Particular Audience is the first high-tech retail media platform offering hyper-personalized search and recommendations for both organic and sponsored products packed full of advanced AI.

This enables scalable programmatic product placement for brands and retailers, and more intuitive and relevant experiences for shoppers.

How Does PA Increase Retail Media Revenue 4-10x?\\ \\ Toggle

Data from Particular Audience shows that in the most extreme cases, manual keyword approaches can make up less than 10% of Retail Media ad spend for slower moving consumer goods.

PA's AI and Machine Learning automates the optimal timing and placement of sponsored products across all search, recommendation and personalization touchpoints onsite.

Creating headroom an order of magnitude (10x) greater for similar retailers who only run manual keyword ad formats today.

INTEGRATION

Easy Integration, Fast Time to Live

Integration is straightforward with low-code options, allowing for a simple copy-and-paste addition to your website, or an entirely headless implementation across all digital channels.

Particular Audience is available as a standalone end-to-end self-service platform or as composable incremental inventory modules to optimise and grow your existing RMP capabilities.

NETWORK GROWTH

An Order of Magnitude Better

In extreme cases, less than 10% of ad revenue can come from manual keyword approaches where AI-powered automation is available, representing 10x upside for retail media networks only offering manual keyword ad formats.

Automation is essential as advertiser adoption and resource investment correlates to scale.

AI-Powered Automation

With Particular Audience, AI autonomously decides the optimal placement and timing of sponsored products.

Increase Ad Opportunities

More ad-loads per customer action, 99% coverage of search queries, and optional expansion to 99% of cross-funnel page loads.

Higher Customer Engagement

Relevant and timely placements powered by the only Retail Media Platform in-market that boasts in-house AI and Machine Learning powered Search and product recommendations.

Particular Audience leverages its own transformer based vector search, behavioral wisdom of the crowd, natural language processing and computer vision algorithms to power the best customer experience.

Particular Audience is the only platform capable of optimizing between organic and sponsored product placements.

Enhanced Advertiser Adoption

Particular Audience simplifies the advertising process, encouraging broader participation.

Hyper-personalization enables unique channel opportunities that AI automatically assigns to different brand and product groups, creating a bigger retail media pie.

INVENTORY

Performant, Full Funnel

The market narrative is that the gold standard is to return relevant sponsored products in all search queries, as only Amazon and Walmart achieve today.

To really close the gap, the goal should be to return relevant sponsored product ads with every single page load.

That requires more inventory, and more tech.

The hard fact is, you can only increase inventory once you have solved for relevance, as only the Particular Audience platform truly allows retailers to do.

VISIBILITY

Yield Monitoring & Management

Toggle between metric combinations to assess the health and success in your growing Retail Media business. Ensuring sustained engagement from advertisers and long-run joint business success.

INCREMENTALITY

Value Proof & Incrementality

Clearly demonstrate incremental value - compare how investment translates to brand enhancement, share of voice, and ultimately share of basket.

360° View on Campaigns & Performance

UNIQUE SELLING POINT

Sponsored Products Within Personalization (+ Vice Versa)

Personalized Retail Media delivers 4x more ad revenue as compared to rules-based approaches like Citrus and Promote.

Customers are recommended relevant sponsored products that suit their shopping intent and/or evolving basket mix.

Brands automate access to in-market shoppers, promote products in competitive context and measure performance from Share of Voice (+30%) to ROAS (~16.4x) with closed loop analytics.

Market First: Control the Logic Powering Sponsored Placements

ALGORITHM CONTROL

Manage Data Longtails with Cascades

Recommendation quantity will differ based on where algorithms run across the funnel, and in respect to different signals a customer implicitly shares during their browsing and basket building.