The retail decisioning layer
Search in one tool, recommendations in another, pricing in a third, ads bolted on top — nobody owns the order products appear in, and the margin leaks between them. Particular Audience replaces that patchwork with a single decision: a Unified Decision Engine that scores relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.
Two connected retail media propositions: match creative and eligible products with Rich Media, then turn product-aware video into a commerce surface.
Two connected retail media propositions: match creative and eligible products with Rich Media, then turn product-aware video into a commerce surface.