Fashion accessories brand on Shopify — PA onsite bundles vs Aftersell: an A/B test on Shopify | Particular Audience
+132.7% revenue per visitor and +105.6% conversion against a control running Aftersell, in a 10-day A/B test.
PA onsite bundles vs Aftersell: an A/B test on Shopify
+132.7% revenue per visitor and +105.6% conversion against a control running Aftersell, in a 10-day A/B test.
- +132.7% Revenue per visitor
- +105.6% Visitor conversion rate
- +13.2% Average order value
- +6.2% Units per transaction
A/B test, 11–20 September 2026, post-impression. PA bundles vs a control group running Aftersell. Bayesian probability PA is best: 100% for revenue per visitor, 93.2% for average order value.
An anonymised fashion accessories brand on Shopify split traffic between PA DiscoveryOS onsite bundles and a control group running Aftersell.
Post-impression conversion rose from 0.65% to 1.34% (+105.6%). Revenue per visitor rose from $0.86 to $1.99 (+132.7%), and average order value from $131.19 to $148.45 (+13.2%).
Value per unit increased 6.6% ($84.75 to $90.30) and units per transaction 6.2% (1.55 to 1.64). This was one 10-day test at one retailer, and results vary by store.