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The retail operating system

One engine for every retail decision.

Most retailers run four or five separate tools.

Search in one tool, pricing in another, ads bolted on top — nobody owns the order shoppers see, and margin leaks between them. The Unified Decision Engine governs relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

Start with one surface. Leave the rest of your stack untouched.

Need one thing first? Start with our AI product recommendation engine or AI site search.

How to fund ads that surface a brand app | Particular Audience

Pick the products or app content to promote, add optional include and exclude terms, choose a pricing option and a budget. The app card shows only when.

How to fund ads that surface a brand app

Pick the products or app content to promote, add optional include and exclude terms, choose a pricing option and a budget. The app card shows only when a request scores as a strong match.

What the brand controls

Products, optional include and exclude terms, pricing option and budget. Exclude terms always win. Include terms never bypass the relevance floor, caps or category rules. PA notifies the advertiser about pacing; it never changes floors or caps.

Run it with Particular Audience

The Brand AI Commerce Programme lets a brand build its own AI discovery app, list participating retailer feeds for live price and stock, and fund the Sponsored Prompts that surface the app. Adaptive Transformer Search and the open-source ATS MCP server match relevant products to relevant ad requests by meaning. Brands are onboarded in cohorts by category; apply here.

Sources

How Particular Audience does it

Frequently asked questions

Does a bid get a brand into an irrelevant answer?

No. Only requests that score as a strong match by meaning are eligible; the bid orders relevant ones.

Who handles checkout?

The retailer the shopper chooses.

Related guides

  • What are sponsored prompts?: Sponsored prompts are a retail media format for AI conversations. When a shopper asks a retailer's assistant, voice service or AI search for something,.
  • Sponsored products in agentic and conversational AI: How retailers run sponsored products inside their own AI assistant, ChatGPT app or Claude connector: relevance-first ranking, labelling, CPM and CPC pricing, pacing and holdout measurement.
  • Brand discovery app: A brand discovery app is a brand-owned conversational app that helps shoppers find ideas and products from the brand, with live availability at.

How-to guides · All guides