How to launch Sponsored Prompts | Particular Audience
Launch Sponsored Prompts by choosing one AI surface, inviting advertisers to pick products or collections, setting the relevance threshold and sponsored.
How to launch Sponsored Prompts
Launch Sponsored Prompts by choosing one AI surface, inviting advertisers to pick products or collections, setting the relevance threshold and sponsored cap, labelling answers, and reviewing scored requests before scaling.
Pick the first surface
The onsite chat assistant is usually simplest. Add voice, the ChatGPT or Claude app and devices later.
Brief advertisers
There is nothing to write: advertisers pick products or a collection. Explain that weak matches are skipped whatever the bid.
Review and scale
Check which requests scored highly, which were skipped, and how shoppers responded. Then add surfaces.
Run it with Particular Audience
Sponsored Prompts runs on Adaptive Transformer Search and the open-source ATS MCP server. Advertisers pick products or a collection; each item surfaces automatically, labelled, in chats, prompts and AI searches where it scores highly.
Sources
- Adaptive Transformer Search MCP server (GitHub), checked 2026-10-25
How Particular Audience does it
Frequently asked questions
Do advertisers write prompts?
No. Picking products is the whole setup.
Can we exclude categories?
Yes. Category and brand rules stay with the retailer.
Related guides
- Sponsored products in agentic and conversational AI: How retailers run sponsored products inside their own AI assistant, ChatGPT app or Claude connector: relevance-first ranking, labelling, CPM and CPC pricing, pacing and holdout measurement.
- Retail MCP product search with Adaptive Transformer Search: Connect Adaptive Transformer Search to ChatGPT, Claude and onsite assistants through PA's open-source MCP server, with retailer-controlled ranking and checkout.
- How to monetise an AI shopping assistant: To monetise an AI shopping assistant, connect it to a product search that returns relevant sponsored products, label them in answers, cap how many appear,.
- How to run AI ads without keywords: To run AI ads without keywords, let the advertiser pick products and score each product against the meaning of every incoming request. High-scoring.