How to monetise an AI shopping assistant | Particular Audience
To monetise an AI shopping assistant, connect it to a product search that returns relevant sponsored products, label them in answers, cap how many appear,.
How to monetise an AI shopping assistant
To monetise an AI shopping assistant, connect it to a product search that returns relevant sponsored products, label them in answers, cap how many appear, choose a price model, and measure with holdout tests.
1. Connect search
Use the ATS MCP server so the assistant receives organic and sponsored products in one call.
2. Turn on campaigns
Extend existing Sponsored Products campaigns to the assistant through Sponsored Prompts.
3. Set rules
Relevance floor, sponsored cap per answer, labelling and category rules.
4. Price and measure
Choose CPM, CPC, cost per sale or sponsorship. Hold out a random share of conversations to measure true effect.
Run it with Particular Audience
Sponsored Prompts runs on Adaptive Transformer Search and the open-source ATS MCP server. Advertisers pick products or a collection; each item surfaces automatically, labelled, in chats, prompts and AI searches where it scores highly.
Sources
- Adaptive Transformer Search MCP server (GitHub), checked 2026-10-25
How Particular Audience does it
Frequently asked questions
How long does setup take?
It depends on the assistant and catalogue; confirm with PA for your stack.
Who handles pacing?
PA notifies AdOps and the advertiser; the retailer decides the response.
Related guides
- Sponsored products in agentic and conversational AI: How retailers run sponsored products inside their own AI assistant, ChatGPT app or Claude connector: relevance-first ranking, labelling, CPM and CPC pricing, pacing and holdout measurement.
- Retail MCP product search with Adaptive Transformer Search: Connect Adaptive Transformer Search to ChatGPT, Claude and onsite assistants through PA's open-source MCP server, with retailer-controlled ranking and checkout.
- How to launch Sponsored Prompts: Launch Sponsored Prompts by choosing one AI surface, inviting advertisers to pick products or collections, setting the relevance threshold and sponsored.
- How to run AI ads without keywords: To run AI ads without keywords, let the advertiser pick products and score each product against the meaning of every incoming request. High-scoring.