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The retail operating system

One engine for every retail decision.

Most retailers run four or five separate tools.

Search in one tool, pricing in another, ads bolted on top — nobody owns the order shoppers see, and margin leaks between them. The Unified Decision Engine governs relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

Start with one surface. Leave the rest of your stack untouched.

Need one thing first? Start with our AI product recommendation engine or AI site search.

Are sponsored results allowed in AI chat? | Particular Audience

Sponsored results are generally allowed in a retailer's own AI chat if they are clearly disclosed as advertising and follow the platform and local.

Are sponsored results allowed in AI chat?

Sponsored results are generally allowed in a retailer's own AI chat if they are clearly disclosed as advertising and follow the platform and local advertising rules. Check the current rules of any platform where the retailer's app is listed.

Disclosure

Label each sponsored product in words, on screen and in speech. Do not present a paid placement as the assistant's own neutral recommendation.

Platform rules

Apps listed in ChatGPT follow OpenAI's app submission guidelines; connectors in Claude follow Anthropic's directory review. Rules change, so re-check before launch.

Local law

Advertising disclosure rules in each market still apply. This guide is not legal advice.

Run it with Particular Audience

Sponsored Prompts runs on Adaptive Transformer Search and the open-source ATS MCP server. Advertisers pick products or a collection; each item surfaces automatically, labelled, in chats, prompts and AI searches where it scores highly.

Sources

How Particular Audience does it

Frequently asked questions

Who is responsible for compliance?

The retailer, as the owner of the assistant and its listings.

Can a voice assistant show ads?

It can name a sponsored option if it says it is sponsored.

Related guides

  • Sponsored products in agentic and conversational AI: How retailers run sponsored products inside their own AI assistant, ChatGPT app or Claude connector: relevance-first ranking, labelling, CPM and CPC pricing, pacing and holdout measurement.
  • Retail MCP product search with Adaptive Transformer Search: Connect Adaptive Transformer Search to ChatGPT, Claude and onsite assistants through PA's open-source MCP server, with retailer-controlled ranking and checkout.
  • What are sponsored prompts?: Sponsored prompts are a retail media format for AI conversations. When a shopper asks a retailer's assistant, voice service or AI search for something,.
  • What is agentic retail media?: Agentic retail media is advertising that runs inside AI agents and assistants which act for shoppers: finding, comparing, reordering or swapping products..

Buyer questions · All guides