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The retail operating system

One engine for every retail decision.

Most retailers run four or five separate tools.

Search in one tool, pricing in another, ads bolted on top — nobody owns the order shoppers see, and margin leaks between them. The Unified Decision Engine governs relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

Start with one surface. Leave the rest of your stack untouched.

Need one thing first? Start with our AI product recommendation engine or AI site search.

How do retailers monetise AI shopping assistants? | Particular Audience

Retailers monetise AI shopping assistants by selling relevant, labelled sponsored product placements inside the assistant's answers, priced on CPM, CPC,.

How do retailers monetise AI shopping assistants?

Retailers monetise AI shopping assistants by selling relevant, labelled sponsored product placements inside the assistant's answers, priced on CPM, CPC, cost per sale or sponsorship, using the same advertiser campaigns that run on site.

Why it matters

Assistants cost money to run. Without retail media, every conversation is cost without media income.

Revenue options

Sponsored products in answers, sponsored swaps when items are out of stock, sponsored ingredients in meal plans and sponsored replenishment suggestions, all through Sponsored Prompts.

Keep trust

Fewer slots than a results page means every sponsored product must be relevant. Cap sponsored products per answer.

Run it with Particular Audience

Sponsored Prompts runs on Adaptive Transformer Search and the open-source ATS MCP server. Advertisers pick products or a collection; each item surfaces automatically, labelled, in chats, prompts and AI searches where it scores highly.

Sources

How Particular Audience does it

Frequently asked questions

Do we need new advertisers?

No. Existing sponsored products advertisers can extend their campaigns to AI surfaces.

Is there a minimum traffic level?

Measure assistant traffic first; inventory scales with relevant requests.

Related guides

  • Sponsored products in agentic and conversational AI: How retailers run sponsored products inside their own AI assistant, ChatGPT app or Claude connector: relevance-first ranking, labelling, CPM and CPC pricing, pacing and holdout measurement.
  • Retail MCP product search with Adaptive Transformer Search: Connect Adaptive Transformer Search to ChatGPT, Claude and onsite assistants through PA's open-source MCP server, with retailer-controlled ranking and checkout.
  • What are sponsored prompts?: Sponsored prompts are a retail media format for AI conversations. When a shopper asks a retailer's assistant, voice service or AI search for something,.
  • What is agentic retail media?: Agentic retail media is advertising that runs inside AI agents and assistants which act for shoppers: finding, comparing, reordering or swapping products..

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