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LearnRetail Media 2.0: Why Gradient Boosting is Crucial for Customer Experience and Profitability
The convergence of sponsored and organic product placements demands dynamic, flexible, and profitability-first decision engines. Retail Media 2.0’s gradient boosting aligns retail media closely with o...
LearnParticular Audience vs Pentaleap vs Topsort: Sponsored Product Ads Comparison
A side-by-side comparison of the three systems—Particular Audience, Pentaleap, and Topsort—visually demonstrating why Particular Audience offers a more robust, high-performance, and anti-fragile appro...
LearnConstructor Alternative
When evaluating Constructor.io vs. Particular Audience as platforms for retail media, onsite search, and personalization, the differences become clear. Constructor.io provides a solid foundation for s...
LearnReview: Moloco Commerce Media Personalization
Moloco leverages personalization, but there is a very good reason as to why they do not also power organic site personalization experiences. Whilst it is a strong effort for an ad tech platform, it s...
LearnAutomated Personalization
There is still a critical knowledge gap across much of the industry about what constitutes automated personalization.
LearnNavigating the Retail Media Technology Maze
Marc Andreessen says, "Balaji has the highest 'good idea output rate' of anyone I know" He built & sold multiple $100M+ companies (Counsyl $375M, Earn. com), was CTO of Coinbase & has a PhD from Stan...
LearnPentaleap vs. Particular Audience: Comparative Analysis – According to ChatGPT
We asked ChatGPT's Deep research, so you don't have to. The response is pasted in it's raw form, intended to be unbiased. Disclaimer: It has not been edited in any way and therefore may contain inacc...
LearnOsmos (Onlinesales.ai) vs. Particular Audience: Comparative Analysis – According to ChatGPT
We asked ChatGPT's Deep research, so you don't have to. The response is pasted in it's raw form, intended to be unbiased. Disclaimer: It has not been edited in any way and therefore may contain inacc...
LearnTopsort vs. Particular Audience: Comparative Analysis – According to ChatGPT
We asked ChatGPT's Deep research, so you don't have to. The response is pasted in it's raw form, intended to be unbiased. Disclaimer: It has not been edited in any way and therefore may contain inacc...
LearnMoloco vs. Particular Audience: Comparative Analysis – According to ChatGPT
We asked ChatGPT's Deep research, so you don't have to. The response is pasted in it's raw form, intended to be unbiased. Disclaimer: It has not been edited in any way and therefore may contain inacc...
LearnMoney Velocity & Retailer Resilience
Money velocity for retailers is at risk. Consumer spending is slowing. Brand advertising dollars contribute significantly to retailer revenue flow, alongside the impact of bundling and price matching ...
LearnRetail Media vs. Trade Marketing: Navigating the New Landscape
Picture a scene from a decade ago: a consumer goods brand manager is haggling with a supermarket chain for better shelf placement and funding a big in-store display – classic trade marketing at work. ...
LearnInnovative Applications of Particular Audience APIs
Low-effort, high-impact applications on top of Particular Audience’s APIs, existing clients can rapidly expand applications and derived value at no extra cost. These recommendations focus on quick win...
LearnWhy Retail Media is a Rapid Profit Growth Opportunity for Retailers and Brands
As the predicted 'third big wave' of digital advertising, Retail Media is an exciting opportunity for both retailers and brands.
LearnThis is What Savvy AI Investors Look For
A wave of funding for generative AI is surging through the venture capital markets, but what makes an AI led company scalable and defensible?
LearnWorking with Particular Audience - FAQs
We answer your questions about the PA integrations process.
LearnThe Ultimate Guide to AI Product Bundles
An easy way to deliver great customer experience and grow sales, AI product bundles are the ultimate win-win.
LearnHow Price Matching Helps Retailers Win in a Downturn
In times of economic downturn, price matching is an effective strategy to build consumer trust and boost conversions.
LearnGoogle Analytics 4: Everything You Need to Know
Google Analytics 4 (GA4) is the most significant change to Google Analytics ever - we breakdown what you need to know.
LearnHow to Get Your Product Bundling Strategy Right
With inflation rising, DTC companies are betting on bundles to drive sales.
Learn3 Ways Retailers Can Optimize their Online Store
Learn about smart pricing and alternate monetization strategies onsite, and how retailers can optimize their online store with AI powered tech.
LearnHow YouTube’s Recommendation System Works
To understand how YouTube’s recommendation system works, we have to look at three issues YouTube has to solve to provide its customers with a best in class recommendation experience.
LearnAn Introduction to A/B Testing
A/B tests come about through identifying a problem, and then crafting a hypothesis around this problem.
LearnInnovative Applications of Particular Audience APIs - Retail Media Edition
Low-effort, high-impact applications on top of Particular Audience’s APIs, existing clients can rapidly expand applications and derived value at no extra cost to existing API usage inclusions. These r...
Our Products
Retail Media
Automating supplier sponsorship, retailers can use onsite real estate to generate incremental high-margin revenue and give trusted brand partners direct access to high intent consumers.
Recommendations
Personalize every single product list for each unique customer using basket and comparison behavior, product images and item metadata.
Price Beat
2x conversions with real time, MAP compliant competitor price beat technology that guarantees you always have the best price.
Bundles
Automate product bundles using advanced AI. Drive up to 60% increase in Units Per Transaction, performance pricing available.