Netflixication of personalization in eCommerce, a.k.a the rise of effective personalization, is at the heart of the Particular Audience platform and James’ mission as a Founder. As the conversation wraps up, James predicts that search as we know it will be made redundant by intuitive, personalized recommendations.
James said “You need relevance and scale to win in eCommerce. The accepted wisdom is that for every 10% increase in product catalog you have a 12% increase in revenue, you get more traffic from google shopping. But with these endless pages of items, many won’t ever be seen, which creates a ceiling on profit.”
James emphasizes that by using wisdom of the crowd algorithms, natural language processing and computer vision, Particular Audience can rerank an entire product list based on customer intent and interests, scaling catalogs, appealing to more niches and ensuring more relevant experiences for each individual.
This speaks to a greater vision of a semantic web with an intuitive understanding of what customers want, in which recommendations are so good that search becomes redundant.
To listen to the full episode you can find it on Spotify here or Apple Podcasts here.