James Taylor at Retail Media X London 2026 — Retail Media Report Findings | Particular Audience
Particular Audience at Retail Media X London 2026: James Taylor on the Industry Landscape & Retail Media Report 2026 Findings panel with Carroll Commerce, Allegro, Advendio, Broadsign and Pearson — scale, brand growth, agentic commerce and AI.
Retail Media X London 2026 — Industry Landscape & Retail Media Report 2026 Findings (40 mins). James Taylor, Founder and CEO of Particular Audience, joined the Retail Media X London panel on the 2026 Retail Media Report, while the Particular Audience mark covered the windows of the venue above the London skyline.
The 2026 Retail Media Report marks the shift in retail media from its initial startup phase to a period where it must scale and deliver on its promise. Rising expectations now require proving brand growth, building specialist teams, and refining operating models. This includes managing the rise of agentic commerce and using AI to both automate processes and create genuine commercial value. The panel addressed the reality of this new landscape and examined what European brands, retailers, and technology firms must build now to remain competitive.
Moderator and speakers: Tara Carroll (Retail Media Operator & Founder, Carroll Commerce); Radek Wierzbiński (Head of Advertising Communication & Education CE, Allegro); James Taylor (Founder & CEO, Particular Audience); Angus Dowie (Head of Sales – Global, Advendio); Mike Skene (Sales Director Retail Media, EMEA, Broadsign); Mrunal Bhagat (Retail Channel Specialist, Pearson).
From startup to scale: Retail media must now scale and deliver on its promise, not just launch.
Proving brand growth: Rising expectations mean showing incremental brand growth, not just activity.
Teams and operating models: Building specialist teams and refining how retail media is run day to day.
Agentic commerce: Managing the rise of AI agents as a new way shoppers discover and buy.
AI that creates value: Using AI both to automate processes and to create genuine commercial value.
Retail Media · Agentic Commerce & MCP · Trade Media · Profit Rate Optimisation · Particular Audience at Cannes