Trade Media & Supplier-Funded Savings | Particular Audience
Retailer-controlled prices and clearly disclosed supplier-funded savings, with agreed eligibility, controls, economics and measurement.
Give shoppers a reason to click. And a reason to buy.
Bring supplier-funded savings onto the product tiles shoppers already browse—in search, category listings and recommendations. The offer is visible before the product page, and follows through to purchase.
- Search results
- Category listings
- Recommendations
Select to save
Select an eligible offer on the product tile. Your saving follows through to checkout.
Automatic saving
Eligible shoppers see their saving already applied. No voucher selection needed.
Sponsored placement buys visibility. Supplier funding gives the shopper value. The two can work together without overriding relevance or guaranteeing placement.
CTR: Make the value visible before the click.
A relevant product tile can give the shopper an additional reason to explore it—including a sponsored tile.
CVR: Carry the saving through to purchase.
Consistent offer messaging and application can reduce uncertainty between browsing and buying.
Measure results by surface against a holdout, separating ordinary and sponsored tiles. These are opportunities, not guaranteed uplifts; existing price-beat and product-page results are not evidence of listing-tile performance.
Illustrative products, suppliers and prices. Was / now uses retailer-approved reference prices. Offers combine only where retailer stacking rules permit; otherwise the funded saving is excluded. Multi-buy requires two of the same item. Funding, eligibility, stock, budget and end-date rules apply. Experience integration is agreed before launch.
One shelf. Two ways to win the shopper.
Suppliers can compete for an eligible sponsored placement and fund an offer on the same tile. The shopper sees a relevant product, a clear price and a reason to choose—not the bidding behind it.
Compete for the click. Collaborate on the saving.
The click bid and expected redemption-fee income contribute to the illustrative ranking value. The discount adds something different: more value for the shopper.
Compete for attention. An eligible sponsored placement helps a product get seen.
Give shoppers a reason to choose. Meaningful savings help them compare before the click and carry value through to checkout.
Illustrative ranking, not the production auction formula. Two authorised sponsored positions; stock and relevance come first. Eligible candidates are ranked by (maximum CPC bid + eligible saving × 3.5% × assumed redemption probability per click) × relevance. Assumptions are not measured conversion rates. Offers cannot override retailer rules or guarantee placement.
Media budget pays for a click under the agreed CPC auction; maximum CPC is a bid ceiling, not an asserted clearing price.
Promotion budget funds the saving on an eligible purchase. It is separate from media spend and is not charged for every click.
The redemption fee is 3.5% of the total funded saving actually redeemed—not the product sale value or only the supplier contribution. Expected fee income is used for this demonstration’s ranking; the fee only arises on actual redemption.
Example: £0.65 maximum CPC + (£4.00 saving × 3.5% × 10% assumed redemption probability) = £0.664 expected value per click, before relevance weighting. The redemption fee is £0.14 only when redeemed; the shopper receives £4.00 off.
Illustrative co-funding concept—not available PA functionality. Supplier and retailer contributions combine into one shopper saving. Discount funding is a cost, not media income; fee payer and distribution are subject to agreement. No net-profit guarantee is implied.
All suppliers and campaign values here are fictional. This comparison explains competition; it is not a supplier-access screen exposing other suppliers’ private bids.
- Standard price
- Was / now discount
- Selectable funded saving
- Automatic funded saving
- Conditional multi-buy
- Approved discount + funded saving
Trade Media
Supplier-funded savings, governed like media.
Works with
- Price Match & Price Beat — Automate an approved price promise.
- Retail Media Suite — Launch, run and grow a retail media network.
Add next
- Personalised Promotions — Target eligible offers with retail media signals.
- Profit Rate Optimisation