Aisle Run: The Store Game

Aisle Run: The Store Game, powered by PA. Walk a made-up store in first person. Collect labels, scan price gremlins, catch the sponsored formats in the sky and on the end caps, build bundles and keep ad clutter in check, then check out at the till.

Sky formats (Retail media): Sponsored blimps and hanging aisle banners. Scan one to log a view-only impression, with no click-out.

Sponsored end-cap screens (Retail media): Glowing screens at the aisle ends showing the brand for that aisle.

Sponsored shelf products (Retail media): Magenta-ringed products. Picks that match what you're shopping for count as relevant.

Floor decal and till screen (Retail media): A sponsored floor arrow, plus a clickable offer on the till screen after purchase.

Relevance boost (Value): Adaptive Transformer Search lines ads up with the shopper's intent for 8 seconds.

Bundle builder (Value): Pick three items from one aisle in a row for a basket bonus.

Personalisation (Value): A live recommendation that changes with what's in your basket.

Ad-load governor (Value): Go over the retailer's cap on sponsored picks in one aisle and an Ad Clutter gremlin appears.

Price Affirmation (Price & Promo): Verifies labels and slows the gremlins.

Price Beat (Price & Promo): Beats the Rival Undercut, never below the minimum price.

Pricing Intelligence (Price & Promo): Refreshes stale labels nearby.

Trade Media (Price & Promo): Supplier-funded savings tiles on end caps and shelves.

NFC tap (Price & Promo): Tap a label to open the app with a sponsorable offer.

The cap is a retailer setting. PA notifies; the retailer decides ad load.

Game for illustration only. Store, brands, prices, savings and yield units are made up and are not results.