AI Powered Bundles
Easy additions for larger baskets.
Bundles & Cross Selling in Electronics
digiDirect implemented PA’s technology on its site in the lead-up to last November’s Black Friday sales event. While we initially believed it might take weeks or months for the algorithms to build up sufficient data to improve recommendations, we began to notice changes in customer behavior in December.
People were adding more products into their carts because of the more relevant related product recommendations, and we were getting more items per cart per sale.
This uplift of 30 per cent year-on-year has been especially pleasing as accessories tend to offer slightly higher margins.
FEATURED IN CMO MAGAZINE
DigiDirect has subsequently seen an uplift of 30 per cent year-on-year, which Haig attributes to people “adding more products into their carts because of the more relevant related product recommendations, and we were getting more items per cart per sale.”
384x Return on Investment for Target
Automated bundles are the lowest hanging fruit on any eCommerce website. Target has seen significant impact on units per transaction and revenue per visitor with PA's AI Powered Bundles.
At full roll out the ROI on attributed sales extrapolates to a whopping 1200x, with a 384x return on incremental sales uplift from post-impression AB testing.
Top categories included Toys, Dolls & Figurines, Clothing, Lego, Gaming. Followed by Home Decor, Bikes & Scooters and, Beauty.
Bundles of Chocolates!
Automated bundles are the lowest hanging fruit on any eCommerce website. Growing order values is great but margin efficiency from merchandiser time savings, increased units per transaction and being able to send more items per delivery is an incredible value proposition.
PA managed everything from creative design through to implementation, reporting, and even a comprehensive AB test so the team at Hotel Chocolat only had to approve widgets to go live for a massive sales uplift.
Bundles in Hobby & Craft
Automated bundles are the lowest hanging fruit on any eCommerce website. That is especially true of the hobbies category with users adding a great deal of bolt-on items to their cart in a never ending sequence of DIY, world-building and gift centric shopping for hobby enthusiasts through the children.
AI POWERED PRODUCT DISCOVERY