CASE STUDIES BY PRODUCT
Performance outcomes from real world campaign implementations.
ADVERTISER
Share of Voice Gains +1,272%
On a farm-to-table grocer, in the DACH region we achieved a huge gain in share of voice driven predominantly by cross-funnel sponsored exposure in product recommendations and personalization onsite.
ADVERTISER
ADVERTISER
Product Recommendation Promotions
+425% increase in share of voice across onsite product recommendations, achieving an average of 13.6% slot placements vs organic (non-sponsored) share of voice of 2.6%.
This equated to a 12x ROAS.
ADVERTISER
ADVERTISER
Boosted Placements
Competitive conquest, brand awareness and product promotional campaigns.
Managed internally by retailer trade teams, these boost campaigns form part of broader trade packages.
ADVERTISER
ADVERTISER
Seasonal Brand Boost for Black Friday
Driving an excellent retail media campaign over Black Friday and Cyber Weekend, with a broad product range for sponsored placements. This was in contrast to earlier campaigns run on more product specific promotions.
Dynamic relevancy placements outperformed keyword targeting campaigns with 93% of sponsored revenue. This constituted a 1.2% Click Through Rate (CTR) and 37.8x Return on Ad Spend (ROAS). It is worth noting that one keyword campaign achieved a massive 2.93% CTR and a 66.3x ROAS, however another keyword campaign saw just 0.32% CTR and 9.9x ROAS demonstrating the limitations of rules based keyword campaigns and the benefits of AI powered relevancy.
ADVERTISER
ADVERTISER
Incremental Sales from Supplier Sponsored Products
Rip Curl was at first concerned that a proposed Retail Media capability on their largest national retail channel would mean all sales would become pay to play.
Particular Audience is able to measure organic sale rates through onsite product discovery, and automate relevant placement of sponsored products, to guarantee incremental uplift in share of voice and share of basket.
Rip Curl achieved a whopping 15x ROAS vs a target of 4-5x.
ADVERTISER
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