Data Services
Now you can get the insights you need to take appropriate action on merchandise promotion, allocation and purchase depth.
Increase Trade & Co-Op Revenue
Arming buyers and ad-sales teams with the information they need to drive effective trade negotiation.
Basket mix analysis, competitive choice modelling, search analytics and dependency modelling all work to increase demand from brands to promote and influence their share of basket and share of voice.
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A $984bn Problem
According to IHL, retailers alienate customers and lose billions due to poor inventory practices. Costing retailers an estimated $984bn globally.
INSIGHTS & ANALYTICS
Make Informed Decisions
Particular Audience leverages your omni-channel transactional, search and browse data to understand how your merchandising, assortment, allocation and availability helps or hinders your retail business.
Providing actionable insights to leverage across PA's Search, Merch, Recommendation and Retail Media product areas.
Analytics-as-a-Service
Choice Modelling
Optimize assortment by looking at the sale rate of items against one another, when both items are considered in a journey.
Dependency Modelling
Identify items whose availability is depended upon for the sale of other items. Reducing the impact of stockouts on associated item conversion.
Allocation Intelligence
Geo-local stock depth analysis informs buying teams and merch migration decisions. Helping you meet demand, enable BOPIS and leverage store base fulfilment to minimize landed cost.
Demand Forecasting
Stock depth and size analysis leveraging year-over-year trend data.
Product Area Analysis
Measure how boost and recommendation tactics influence Value per Unit and associated metrics.
Basket Mix Analysis
Measure how bundling, boost and recommendation tactics influence basket mix and basket margin.
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AI powered contextual commerce
Exceptional eCommerce starts here.
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