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Hornby — In-page and add-to-cart bundles for hobby ecosystems | Particular Audience

Bundles accounted for 12.5% of site revenue, with 17.5% conversion on in-page bundles and +20.6% post-click AOV.

In-page and add-to-cart bundles for hobby ecosystems

Bundles accounted for 12.5% of site revenue, with 17.5% conversion on in-page bundles and +20.6% post-click AOV.

  • 12.5% Site revenue attributed to bundles
  • +20.6% Post-click average order value
  • 17.5% In-page bundle conversion
  • 3.4% Add-to-cart pop-up conversion

Hobby shopping naturally expands through accessories, parts and adjacent products. Hornby used both in-page and add-to-cart bundle placements across its group brands.

The source reports attribution and post-click performance rather than a held-out uplift: 12.5% of site revenue attributed to bundles, +20.6% post-click AOV, 17.5% in-page conversion and 3.4% add-to-cart pop-up conversion.