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The retail decisioning layer

One system decides what each shopper sees. Most retailers run four or five separate tools.

Search in one tool, recommendations in another, pricing in a third, ads bolted on top — nobody owns the order products appear in, and the margin leaks between them. Particular Audience replaces that patchwork with a single decision: a Unified Decision Engine that scores relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

Hornby — In-page and add-to-cart bundles for hobby ecosystems | Particular Audience

Bundles accounted for 12.5% of site revenue, with 17.5% conversion on in-page bundles and +20.6% post-click AOV.

In-page and add-to-cart bundles for hobby ecosystems

Bundles accounted for 12.5% of site revenue, with 17.5% conversion on in-page bundles and +20.6% post-click AOV.

  • 12.5% Site revenue attributed to bundles
  • +20.6% Post-click average order value
  • 17.5% In-page bundle conversion
  • 3.4% Add-to-cart pop-up conversion

Hobby shopping naturally expands through accessories, parts and adjacent products. Hornby used both in-page and add-to-cart bundle placements across its group brands.

The source reports attribution and post-click performance rather than a held-out uplift: 12.5% of site revenue attributed to bundles, +20.6% post-click AOV, 17.5% in-page conversion and 3.4% add-to-cart pop-up conversion.