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The retail decisioning layer

One system decides what each shopper sees. Most retailers run four or five separate tools.

Search in one tool, recommendations in another, pricing in a third, ads bolted on top — nobody owns the order products appear in, and the margin leaks between them. Particular Audience replaces that patchwork with a single decision: a Unified Decision Engine that scores relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

Target Australia — Often Bought Together across a broad retail catalog | Particular Audience

AI bundles delivered 384× ROI and a +17.4% increase in units per transaction in post-impression A/B measurement.

Often Bought Together across a broad retail catalog

AI bundles delivered 384× ROI and a +17.4% increase in units per transaction in post-impression A/B measurement.

  • 384× ROI on incremental uplift
  • +17.4% Units per transaction
  • 15.3% Click through rate
  • 16.1% Click conversion rate

Incremental sales uplift measured by post-impression A/B testing; ROI reported against that uplift.

Target Australia deployed Often Bought Together bundles across categories including toys, clothing, gaming, home decor, bikes and beauty.

The source reports a 384× return on incremental sales uplift from post-impression A/B testing and a 17.4% increase in units per transaction. These figures belong to Target Australia, not digiDirect.