Retail Media & Ecommerce Measurement Glossary | PA
Understand ROAS, incrementality, brand halo, holdout tests and product bundles, with clear distinctions between attribution, causal lift and product scope.
Use these definitions to agree what your team is measuring and how it is measured. A reporting label should identify its outcome, scope and method. The glossary links each term to a fuller explanation, useful examples and the questions to ask before comparing results.
- ROAS in retail media: return on ad spend: Understand retail media ROAS, its sales and spend definitions, and why attributed return differs from profit and incremental return on advertising spend.
- Incrementality in retail media: Incrementality estimates what advertising changes beyond the counterfactual. Learn why exposure comparisons, attributed ROAS and sequential periods need care.
- Brand halo in retail media: Define brand halo by product and category scope. Distinguish attributed halo ROAS from incremental halo sales and avoid double counting parent-product sales.
- Holdout tests in advertising: A holdout assigns an eligible group to a comparison experience. Learn how stable assignment, valid outcomes and uncertainty support advertising measurement.
- What are product bundles in ecommerce?: Understand fixed, recommended and discounted product bundles, including component eligibility, cart behaviour and how to measure their commercial effect.
- Sponsored prompt: A sponsored prompt is a paid, labelled product placement inside an AI answer, triggered when the shopper's request is a strong match by meaning for a.
- Semantic intent matching: Semantic intent matching scores how well a product fits the meaning of a request, rather than whether the same words appear. It lets ads and results match.
- Agentic ad format: An agentic ad format is an advertising unit designed for AI agents and assistants: a relevant, labelled sponsored product inside an answer, swap, reorder.
- Brand discovery app: A brand discovery app is a brand-owned conversational app that helps shoppers find ideas and products from the brand, with live availability at.
- Retailer feed syndication: Retailer feed syndication is collecting product price and availability from the retailers that sell a brand's products so an app or answer can show.
- Brand-funded sponsored prompt: A brand-funded sponsored prompt is a labelled placement, paid for by a brand, that surfaces its products or app inside an AI answer when the request is.