Product Bundles in Ecommerce: Definition | Particular Audience
Product bundles group complementary items so shoppers can buy them together, often on the product page.
Product bundles
Product bundles are groups of complementary products presented so shoppers can buy them together, such as a camera with a memory card and case. Bundles can be fixed sets chosen by merchandisers or selected automatically from purchase behaviour. They appear on product pages and in the basket, and aim to raise basket value while saving the shopper effort.
Fixed vs learned
Fixed bundles are hand-built; learned bundles update as behaviour, range and stock change.
How Particular Audience does it
In production
- Fashion accessories brand on Shopify: PA onsite bundles vs Aftersell: an A/B test on Shopify (+132.7% Revenue per visitor)
Related guides
- Product bundles for furniture and homeware retailers: How furniture and homeware retailers use AI-selected bundles to raise basket value across rooms and collections.