Product Recommendations for Health and Beauty Retailers | Particular Audience
How beauty and pharmacy retailers personalise recommendations around routines, replenishment and complementary products.
Product recommendations for health and beauty retailers
Health and beauty recommendations work best when they follow the shopper's routine: complementary products that complete a regimen, replenishment prompts timed to when a product runs out, and personalised picks based on browsing and purchase history. Done well, recommendations help shoppers discover suitable products in large catalogues where search alone rarely surfaces them.
Routine-led discovery
Shoppers buy cleansers, serums and moisturisers together, and refill them on a cycle. Recommendations that understand those relationships are more useful than generic best-seller lists.
Replenishment
Buy-again prompts remind shoppers to reorder before they run out, on site and in owned channels.
Brand-funded placements
Beauty brands often want visibility for launches. Sponsored recommendations can carry that, ranked on relevance with the retailer's rules.
How Particular Audience does it
In production
- Life Pharmacy: Personalized recommendations across Life Pharmacy (+23.2% Visitor conversion lift)
Frequently asked questions
Can recommendations respect regulated products?
Yes. Merchandising rules can exclude products or categories from recommendation slots where the retailer requires it.
Related guides
- Product bundles: Product bundles group complementary items so shoppers can buy them together, often on the product page.
- How do sponsored products work on a retailer's site?: Sponsored products are brand-funded listings in search and category results. How bidding, relevance ranking and measurement work.