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The retail decisioning layer

One system decides what each shopper sees. Most retailers run four or five separate tools.

Search in one tool, recommendations in another, pricing in a third, ads bolted on top — nobody owns the order products appear in, and the margin leaks between them. Particular Audience replaces that patchwork with a single decision: a Unified Decision Engine that scores relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

Automated Bundles Case Studies

Retailers using automated product bundles to lift units per order and move slow stock. Results by vertical.

AI Powered Bundles

Increase Units per Transaction +60%

Easy additions for larger baskets.

384x Return on Investment for Target

Automated bundles are the lowest hanging fruit on any eCommerce website. Target has seen significant impact on units per transaction and revenue per visitor with PA's AI Powered Bundles.

At full roll out the ROI on attributed sales extrapolates to a whopping 1200x, with a 384x return on incremental sales uplift from post-impression AB testing.

Top categories included Toys, Dolls & Figurines, Clothing, Lego, Gaming. Followed by Home Decor, Bikes & Scooters and, Beauty.

384x

Return on Investment

+17.4%

Increase in Units per Transaction

15.3%

Click Through Rate

16.1%

Click Conversion Rate

Bundles & Cross Selling in Electronics

digiDirect implemented PA’s technology on its site in the lead-up to last November’s Black Friday sales event. While we initially believed it might take weeks or months for the algorithms to build up sufficient data to improve recommendations, we began to notice changes in customer behavior in December.

People were adding more products into their carts because of the more relevant related product recommendations, and we were getting more items per cart per sale.

This uplift of 30 per cent year-on-year has been especially pleasing as accessories tend to offer slightly higher margins.

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+32.2%

Lift in Units per Transaction

+14.9%

Lift in Average Order Value

FEATURED IN CMO MAGAZINE

DigiDirect has subsequently seen an uplift of 30 per cent year-on-year, which Haig attributes to people “adding more products into their carts because of the more relevant related product recommendations, and we were getting more items per cart per sale.”

Bundles of Chocolates!

Automated bundles are the lowest hanging fruit on any eCommerce website. Growing order values is great but margin efficiency from merchandiser time savings, increased units per transaction and being able to send more items per delivery is an incredible value proposition.

PA managed everything from creative design through to implementation, reporting, and even a comprehensive AB test so the team at Hotel Chocolat only had to approve widgets to go live for a massive sales uplift.

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+57.5%

Lift in Units Per Transaction

+12.1%

Lift in Average Order Value

6.1%

Click Through Rate

17.5%

Click Conversion Rate

Bundles in Hobby & Craft

Automated bundles are the lowest hanging fruit on any eCommerce website. That is especially true of the hobbies category with users adding a great deal of bolt-on items to their cart in a never ending sequence of DIY, world-building and gift centric shopping for hobby enthusiasts through the children.

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+20.6%

Lift in Average Order Value

12.5%

Total Site Revenue Attributed to Bundles

3.4%

Conversion on Pop-Up Bundles

17.5%

Conversion on In-Page Bundles

AI POWERED PRODUCT DISCOVERY

Exceptional eCommerce starts here.

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