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The retail operating system

One engine for every retail decision.

Most retailers run four or five separate tools.

Search in one tool, pricing in another, ads bolted on top — nobody owns the order shoppers see, and margin leaks between them. The Unified Decision Engine governs relevance, inventory, margin and sponsored demand in one pass, on every surface, including the AI assistants now doing the shopping.

Start with one surface. Leave the rest of your stack untouched.

Need one thing first? Start with our AI product recommendation engine or AI site search.

Can retailers run ads in an AI chatbot? | Particular Audience

Yes. A retailer can show sponsored products inside its own AI chatbot, as long as they are relevant to the request and labelled. The products come through.

Can retailers run ads in an AI chatbot?

Yes. A retailer can show sponsored products inside its own AI chatbot, as long as they are relevant to the request and labelled. The products come through the same search and campaigns used on the site.

What is needed

A product search the chatbot calls, such as the ATS MCP server, live sponsored products campaigns, labelling in the chat interface, and reporting that separates chat from site inventory.

What to avoid

Showing ads that do not match the request, hiding the sponsored label, or letting a bid outrank relevance.

How PA helps

Sponsored Prompts runs on Adaptive Transformer Search, so the chatbot receives relevant sponsored and organic products in one call.

Run it with Particular Audience

Sponsored Prompts runs on Adaptive Transformer Search and the open-source ATS MCP server. Advertisers pick products or a collection; each item surfaces automatically, labelled, in chats, prompts and AI searches where it scores highly.

Sources

How Particular Audience does it

Frequently asked questions

Do we need a separate ad server for the chatbot?

No. The same campaigns that run on site can run in chat.

Will ads annoy shoppers?

Irrelevant ones would. A relevance floor and a cap on sponsored products per answer keep answers useful.

Related guides

  • Sponsored products in agentic and conversational AI: How retailers run sponsored products inside their own AI assistant, ChatGPT app or Claude connector: relevance-first ranking, labelling, CPM and CPC pricing, pacing and holdout measurement.
  • Retail MCP product search with Adaptive Transformer Search: Connect Adaptive Transformer Search to ChatGPT, Claude and onsite assistants through PA's open-source MCP server, with retailer-controlled ranking and checkout.
  • What are sponsored prompts?: Sponsored prompts are a retail media format for AI conversations. When a shopper asks a retailer's assistant, voice service or AI search for something,.
  • What is agentic retail media?: Agentic retail media is advertising that runs inside AI agents and assistants which act for shoppers: finding, comparing, reordering or swapping products..

Buyer questions · All guides